LinkedIn has over 250 million active users but seems to rank behind Facebook and Instagram in terms of time business owners invest using this platform. LinkedIn is a slightly different platform to the others and is a completely professional platform rather than a social one.
LinkedIn is an ideal platform for every business owner and is becoming a place where lots of people check out profiles before using a business. You can have a business page set up with your personal profile connected to it.
There are a lot of high-profile users on LinkedIn in senior positions – these are the type of people who actually make big decisions in big companies. Connecting with them can be a great advertising tool that could help land big contracts.
LinkedIn articles are a great tool for your businesses and will keep you up to date with changes in your industry and industry news. This also means that you can publish interesting articles which in turn will build up engagement and establish valuable connections.