Adding an Instagram feed to your website is actually a rather simple thing to do nowadays as there are lots of plugins which do this job for you, especially if your website is a WordPress site.
Instagram is often being labelled ‘the new Facebook’ and it was once a bit of a baby compared to Facebook and Twitter, but since Facebook bought the social media app, it has moved on to become a bit of a must-have social account for all kinds of businesses. If you’re taking the time to produce really good quality content on your social media accounts and Instagram in particular, then you should have that beautiful content feed through onto your website’s homepage or about section so potential customers can see that you’re ‘down with it’, and producing good quality product-focused content on a regular basis, as well as sharing positive testimonials and reviews.