Develop your website by adding a live chat feature

There are many ways that you can help improve and develop your business’s website, and one that is proving to be quite effective is live chat. This feature provides a direct communication option for web browsers and gives them the opportunity to ask questions and receive immediate answers from a member of your team.

As just mentioned, live chat gives customers the opportunity to speak to a team member, meaning you will need an adequate amount of staff available to assist with the live chat feature. The customers are then able to use the live chat to ask questions relating to product or service information, tell a complaint or any other enquiry, this option will free up the office phone lines considerably.

A live chat is a great way to add some personality to your website too, as customers feel more relaxed and willing to make a purchase after speaking to a friendly team member and receiving the reassurance and answers they needed to make the purchase.

Importance of adding fresh content to your website

There are many things you can do to help boost your websites rankings on search engines, one of them is having fresh content. Updating the written and visual content on your website improves SEO compared to an old website that has been static for years.

Fresh written content can be in the form of a blog, new sections on main pages and new paragraphs throughout. Visual updates are just as important, keeping product images recent or even adding a stylish new button design. Any addition of fresh, relevant content helps to work in your favour in regards to SEO. Blog posts are the easiest way to keep fresh content on your website and is also a great way to discuss and engage about a topic with customers too.
Not only is fresh content good for SEO, but it is also beneficial to your customers too. Customers are more likely to trust an up to date looking site compared to an old, out-of-date style website.