What is SEO?

SEO is an abbreviation for Search Engine Optimisation which is the practice of increasing quantity and quality of traffic to your website through organic search engine results. To understand SEO, you will need to consider the quality and quantity of traffic.

1. Quantity of traffic – this is how many people are clicking through to your website

2. Quality of traffic – this is your target audience. You need to make sure your SEO is bringing you the correct people to your website.

How does it work?

All popular search engines such as Google have a primary search results list, these results are based on what that search engine considers most relevant to users. Each search engine you’re using has a crawler that gathers information on content they can find on the Internet. Using this information an index is built and fed through an algorithm that tried to match all the data with your query.