Social media is one of the most powerful tools you can use for every business but understanding the algorithms of social media is a bit of a minefield for most. Posting on your social media platforms is one of the most important things you can do for your online presence and is a task that you should carry out daily.
Deciding what type of content to post can be tricky, but posting unique, eye-catching, and creative content is a sure way to increase engagement on your posts. Compared to text-only posts video and images posts perform far better statistically and you should avoid plain text posts if you can.
The algorithm on most social media platforms is likely to push out an image or a video post to more users than a plain text one but more specifically, research suggests that a video or a live stream video is likely to be shown to more users.