If your website is not getting the attention you would like it to, you are probably wondering how you can improve it. There are many, many areas of a website that you can ‘optimise’ to try and increase traffic, clicks etc but one very important aspect is ensuring that it is optimised for mobile use. It simply isn’t enough to have your website optimised for laptops or desktops in this age.
People generally spend an inordinate amount of time on smaller, mobile devices so, it is imperative that they can easily access and use your website on those devices. If people cannot easily navigate your site via a mobile device, they will go somewhere else. Its as simple as that. In most cases, more than half of website traffic will be from a mobile device.
If you are wondering how mobile-friendly your site is, Google offer a Mobile-Friendly Test so you can try it out and see how it works, or just access your site on your mobile device and see what the user experience is like. Do not underestimate the importance of the mobile-friendliness of your site.