As many may know, when you are trying to improve your SEO, you need to be sure to write good title tags and meta descriptions for your website and content. However, it may not be clear what aspects of the writing actually make the title or description ‘good’. Here are a few tips to ensure that you are going about things the right way to help your search engine ranking.
• Consider Length- you do not want the either the title or description to be too long or too short. Title tags are recommended to be around 50-60 characters, whereas the meta description should around 155 characters but optimised for the first 110-130 characters.
• Include keywords without going overboard.
• Always have different titles and descriptions for content. Duplication is bad.
• The title tag should have the most important words.
• Write it like an ad that will entice the user to click on that item.
• Be sure to include brand name in the title tag.
All of these tips will help improve your title tag and meta description writing to help optimise your chances on search engines.