Web Marketing – A Slightly Different Blog

Why Social Media Analytics are so important

Social Media analytics is paramount to any business with an online presence to track whether the content you create and publish works or not. Targeting your primary audience with your social media content should be the primary goal of your content brainstorming and creation. Utilising analytics will allow you to:

The power of analytics should not be underestimated. These insights can help you adjust your social media strategy and help drive future content decisions. They can help you improve product development, the customer’s experience and branding.

When improving your social media strategy, you should only change one thing and give that time to see accurate results within your analytics.

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Why it is Important to Optimise Your Website for Mobile

If your website is not getting the attention you would like it to, you are probably wondering how you can improve it. There are many, many areas of a website that you can ‘optimise’ to try and increase traffic, clicks etc but one very important aspect is ensuring that it is optimised for mobile use. It simply isn’t enough to have your website optimised for laptops or desktops in this age.

People generally spend an inordinate amount of time on smaller, mobile devices so, it is imperative that they can easily access and use your website on those devices. If people cannot easily navigate your site via a mobile device, they will go somewhere else. Its as simple as that. In most cases, more than half of website traffic will be from a mobile device.

If you are wondering how mobile-friendly your site is, Google offer a Mobile-Friendly Test so you can try it out and see how it works, or just access your site on your mobile device and see what the user experience is like. Do not underestimate the importance of the mobile-friendliness of your site.

Tips to Writing Good Title Tags and Meta Descriptions

As many may know, when you are trying to improve your SEO, you need to be sure to write good title tags and meta descriptions for your website and content. However, it may not be clear what aspects of the writing actually make the title or description ‘good’. Here are a few tips to ensure that you are going about things the right way to help your search engine ranking.

• Consider Length- you do not want the either the title or description to be too long or too short. Title tags are recommended to be around 50-60 characters, whereas the meta description should around 155 characters but optimised for the first 110-130 characters.

• Include keywords without going overboard.

• Always have different titles and descriptions for content. Duplication is bad.

• The title tag should have the most important words.

• Write it like an ad that will entice the user to click on that item.

• Be sure to include brand name in the title tag.

All of these tips will help improve your title tag and meta description writing to help optimise your chances on search engines.

What is an Instagram Grid?

Have you ever looked through someone’s Instagram photos and noticed a beautiful pattern? What some businesses or Instagram users are doing now are planning out their image posts so that when you look at their Instagram ‘photo grid’ you see alternating types of photos to create a unique pattern, typically a 3×3 pattern.

This can be a great way to really capture Insta users’ attention and get them checking out your content. It can really help give your business Instagram page a leg up so that you stand out against competitors.

To get started you need to come up with a plan and it has to work in groups of three, as that is the way the Instagram grid is set up, rows of three. You could do this simply by alternating light and dark pictures or posts, or alternating text and photo images. If you create content templates for yourself, it will aid the planning process.

It will take time to see the results but, as long as you strictly stick to the plan, over time you can create a beautiful feed so that when people check out your Insta profile they can see how organised and professional your picture grid looks.

Adding an Instagram feed to your website

Adding an Instagram feed to your website is actually a rather simple thing to do nowadays as there are lots of plugins which do this job for you, especially if your website is a WordPress site.

Instagram is often being labelled ‘the new Facebook’ and it was once a bit of a baby compared to Facebook and Twitter, but since Facebook bought the social media app, it has moved on to become a bit of a must-have social account for all kinds of businesses. If you’re taking the time to produce really good quality content on your social media accounts and Instagram in particular, then you should have that beautiful content feed through onto your website’s homepage or about section so potential customers can see that you’re ‘down with it’, and producing good quality product-focused content on a regular basis, as well as sharing positive testimonials and reviews.

Add personality to your brand with Instagram Stories

Do you know that Instagram Stories has gained enormous audience? Well, this social media platform has become a choice for many brands. Engaging followers enhance their reach, and this has the capacity to improve business. It’s important to add personality to your brand with Instagram Stories because there is always a likelihood of followers taking action after looking at the post.

Add personality to your brand with Instagram Stories in a variety of ways and show customers behind-the-scenes of your brand. Let the customers know how their products are processed. Add value by sharing unique content e.g. having question and answer sessions. And get creative with the posts you share and engage with. Add personality to your brand with Instagram Stories in order to get ahead on the social media platform. This keeps your followers engaged and makes your new audiences aware of your products or services. Though it has gained an enormous audience, some brands are yet to take advantage of it, meaning you have the opportunity to take it and run with it.

Boosting traffic for new websites

New websites can take some time to get going in Google. There are many reasons for this, but in a general sense it’s because Google does not yet trust the website, or doesn’t find the content interesting enough for its searchers. So how do you go about getting more search traffic?

Well, it’s never easy with so many different websites out there, and probably thousands in your own niche alone, but making sure you’re publishing good quality, engaging content is a good start. Hiring an SEO expert can be a wise investment too, but their services don’t come cheap. Another option is paying for advertisements, such as those on Google (PPC), Facebook or Twitter. By directing potential customers to your websites you’ll not only get more traffic, but you can boost traffic from the right type of customers. This is from selecting the right targeting options, but all of these require some skill or expertise. So do make an effort to learn more about each of these marketing options, and see which is best for you.

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