Web Development – A Slightly Different Blog

Tips for a better website

Do you want to update your website but don’t know where to start? Here are a few tips to get you started.

Ensure that you have a call to action on every page. This means the visitor does not need to go searching for that free ebook or video about your product or service as the button is right there.

Put your phone number on the home page so that people can instantly see how they can contact you. You will be surprised how many websites do not include this information.

Add an About Us page so that people can learn more about you. People buy from people they know, so by adding this page, they feel like they have gotten to know you better.

Make your website mobile-friendly as nearly 50% of your traffic is likely to be from a mobile phone and a website that is hard to navigate on a mobile may be losing you new business.

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Why it is Important to Optimise Your Website for Mobile

If your website is not getting the attention you would like it to, you are probably wondering how you can improve it. There are many, many areas of a website that you can ‘optimise’ to try and increase traffic, clicks etc but one very important aspect is ensuring that it is optimised for mobile use. It simply isn’t enough to have your website optimised for laptops or desktops in this age.

People generally spend an inordinate amount of time on smaller, mobile devices so, it is imperative that they can easily access and use your website on those devices. If people cannot easily navigate your site via a mobile device, they will go somewhere else. Its as simple as that. In most cases, more than half of website traffic will be from a mobile device.

If you are wondering how mobile-friendly your site is, Google offer a Mobile-Friendly Test so you can try it out and see how it works, or just access your site on your mobile device and see what the user experience is like. Do not underestimate the importance of the mobile-friendliness of your site.

Develop your website by adding a live chat feature

There are many ways that you can help improve and develop your business’s website, and one that is proving to be quite effective is live chat. This feature provides a direct communication option for web browsers and gives them the opportunity to ask questions and receive immediate answers from a member of your team.

As just mentioned, live chat gives customers the opportunity to speak to a team member, meaning you will need an adequate amount of staff available to assist with the live chat feature. The customers are then able to use the live chat to ask questions relating to product or service information, tell a complaint or any other enquiry, this option will free up the office phone lines considerably.

A live chat is a great way to add some personality to your website too, as customers feel more relaxed and willing to make a purchase after speaking to a friendly team member and receiving the reassurance and answers they needed to make the purchase.

Importance of adding fresh content to your website

There are many things you can do to help boost your websites rankings on search engines, one of them is having fresh content. Updating the written and visual content on your website improves SEO compared to an old website that has been static for years.

Fresh written content can be in the form of a blog, new sections on main pages and new paragraphs throughout. Visual updates are just as important, keeping product images recent or even adding a stylish new button design. Any addition of fresh, relevant content helps to work in your favour in regards to SEO. Blog posts are the easiest way to keep fresh content on your website and is also a great way to discuss and engage about a topic with customers too.
Not only is fresh content good for SEO, but it is also beneficial to your customers too. Customers are more likely to trust an up to date looking site compared to an old, out-of-date style website.

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