A good homepage is very important for ecommerce websites. The homepage is naturally going to be the most visited page on your website, so you have to make the most of this vital space. There are many things you may want to consider to drive conversions, and here are just a few:
Videos go down a treat. Google likes them, users like them and most importantly your valued customers will appreciate them too. If you can run through your products or services with video guides, you’ll be presenting important information in a positive way, perhaps influencing conversions.
Contact areas are important so you don’t want people to have to jump through hoops to send you a message. Why not include a contact form on the homepage so visitors can ask any questions in a few clicks.
When designed well, a CTA can make a big difference on your website. If you want to send people to a particular product or service, why not include some CTAs and really drive them to the key pages.