There are many things you can do to help boost your websites rankings on search engines, one of them is having fresh content. Updating the written and visual content on your website improves SEO compared to an old website that has been static for years.
Fresh written content can be in the form of a blog, new sections on main pages and new paragraphs throughout. Visual updates are just as important, keeping product images recent or even adding a stylish new button design. Any addition of fresh, relevant content helps to work in your favour in regards to SEO. Blog posts are the easiest way to keep fresh content on your website and is also a great way to discuss and engage about a topic with customers too.
Not only is fresh content good for SEO, but it is also beneficial to your customers too. Customers are more likely to trust an up to date looking site compared to an old, out-of-date style website.