There are many ways that you can help improve and develop your businesses website, and one that is proving to be quite effective is live chat. This feature provides a direct communication option for web browsers and gives them the opportunity to ask questions and receive immediate answers with a member of your team.
As just mentioned, live chat gives customers the opportunity to speak to a team member, meaning you will need an adequate amount of staff available to assist with the live chat feature. The customers are then able to use the live chat to ask questions relating to product or service information, tell a complaint or any other enquiry, this option will free up the office phone lines considerably.
A live chat is a great way to add some personality to your website too, as customers feel more relaxed and willing to make a purchase after speaking to a friendly team member and receiving the reassurance and answers they needed to make the purchase.