The importance of testing your website regularly

Many businesses feel they can relax and unwind and let the business pour in when they have a new website designed, but the design work is really just the start. Websites can pick up bugs and minor issues due to updates with various plugins, software and bowsers. This is why it’s incredibly important to test your website on a regular basis. You can pay for a service to have issues reported to you as soon as they come in, but just by being more cautious and by spending more time on your website you can find flaws and have them fixed in a jiffy. Sometimes it’s good to look through your website as if you are a prospective customer, and you may find that you spot issues that never stood out before, or perhaps an area that you missed when the design was originally created. A website is always a work in progress, and you will have to accept this at some point if you want yours to be successful and engaging for your customers.

Popups without being pesty

Many websites utilise popup adverts and opt-in CTAs and it’s a great tool for boosting cash from paid adverts, or acquiring email addresses. That said, too often these are very annoying, and they can actually deter visitors from browsing your website’s content. To make sure you create a popup advert that is user-friendly, make sure it has clear cancel or close area, so people can quickly remove it if they need to. You should also make sure it blends in well, matching the colours and brand of your website.

The text should be short and sweet too, so people know what it is by reading the first 3 words, they can quickly decide if they’re interested in it or not. With popup ads, it’s best to run A/B testing, ensuring you choose the right popup for your target audience. Don’t be a pest, be a pleasure!

Importance of adding fresh content to your website

There are many things you can do to help boost your websites rankings on search engines, one of them is having fresh content. Updating the written and visual content on your website improves SEO compared to an old website that has been static for years.

Fresh written content can be in the form of a blog, new sections on main pages and new paragraphs throughout. Visual updates are just as important, keeping product images recent or even adding a stylish new button design. Any addition of fresh, relevant content helps to work in your favour in regards to SEO. Blog posts are the easiest way to keep fresh content on your website and is also a great way to discuss and engage about a topic with customers too.
Not only is fresh content good for SEO, but it is also beneficial to your customers too. Customers are more likely to trust an up to date looking site compared to an old, out-of-date style website.

Boosting traffic for new websites

New websites can take some time to get going in Google. There are many reasons for this, but in a general sense it’s because Google does not yet trust the website, or doesn’t find the content interesting enough for its searchers. So how do you go about getting more search traffic?

Well, it’s never easy with so many different websites out there, and probably thousands in your own niche alone, but making sure you’re publishing good quality, engaging content is a good start. Hiring an SEO expert can be a wise investment too, but their services don’t come cheap. Another option is paying for advertisements, such as those on Google (PPC), Facebook or Twitter. By directing potential customers to your websites you’ll not only get more traffic, but you can boost traffic from the right type of customers. This is from selecting the right targeting options, but all of these require some skill or expertise. So do make an effort to learn more about each of these marketing options, and see which is best for you.

Making a conversion driven homepage

A good homepage is very important for ecommerce websites. The homepage is naturally going to be the most visited page on your website, so you have to make the most of this vital space. There are many things you may want to consider to drive conversions, and here are just a few:

Videos

Videos go down a treat. Google likes them, users like them and most importantly your valued customers will appreciate them too. If you can run through your products or services with video guides, you’ll be presenting important information in a positive way, perhaps influencing conversions.

Contact forms

Contact areas are important so you don’t want people to have to jump through hoops to send you a message. Why not include a contact form on the homepage so visitors can ask any questions in a few clicks.

CTAs

When designed well, a CTA can make a big difference on your website. If you want to send people to a particular product or service, why not include some CTAs and really drive them to the key pages.

Is ‘pageless design’ the future of the web?

One page websites, also known as pageless websites, are becoming more common today and there are many companies who prefer this layout because it’s seamless, intuitive and easy to digest.

That said, having all of your information on page will only look good if you’re able to design the page with engaging visuals, whilst bite sized information is often best. There is one problem with this type of website though, it doesn’t allow for a great deal of fresh and engaging content, which Google loves. This means your Google rankings may suffer.

Only you can decide whether this type of design is right for you, but one page websites can work in some situations. Creative design agencies often use pageless design to create a story that compels visitors to action. That said, an ecommerce business selling plumbing supplies may rely on their organic traffic, and at the moment they’re giving Google plenty of fresh content with news items, blog posts, new products on different pages, so it wouldn’t make sense to create a one page website in this situation surely? That’s true but if you have a very simple message you want to get across or a portfolio you want to share, a one page website can be a fantastic idea, but we don’t think this type of design will ever be the future of the web.

Search marketers are unlikely to endorse this design, but some pageless websites do very well in Google so there are ways to achieve success. Of course, if you can create a site with an easy flowing story, pageless design can work for you. As always, it does depend on your goals and objectives, so you should think carefully about what you want to achieve before you decide whether one page web design is right for you. Make sure you spend a bit of time researching online and checking out different websites as this is usually the most important step.