Many websites utilise popup adverts and opt-in CTAs and it’s a great tool for boosting cash from paid adverts, or acquiring email addresses. That said, too often these are very annoying, and they can actually deter visitors from browsing your website’s content. To make sure you create a popup advert that is user-friendly, make sure it has clear cancel or close area, so people can quickly remove it if they need to. You should also make sure it blends in well, matching the colours and brand of your website.
The text should be short and sweet too, so people know what it is by reading the first 3 words, they can quickly decide if they’re interested in it or not. With popup ads, it’s best to run A/B testing, ensuring you choose the right popup for your target audience. Don’t be a pest, be a pleasure!